Ugiat Technologies and Amplify Software become partners
Barcelona, Spain – July 22, 2024 — Ugiat Technologies has partnered with Amplify Software to develop and commercialize groundbreaking AI-driven products for the Media & Entertainment industries. This partnership will integrate Ugiat’s AI-based solutions for media analysis with Amplify’s in-house technology and go-to-market strategy, aiming at democratizing AI engines across media companies of all sizes and capabilities.
“After evaluating numerous vendors offering AI-based solutions, we are confident that Ugiat stands out as the top choice. They have recently succeeded in delivering challenging projects for high-end customers such as RTVE, GECA (Mediapro Group), Atresmedia or CCMA”, says Aaron Lopez, Amplify CEO. The partnership will allow both companies to leverage their innovation and accelerate growth beyond their individual capabilities. “Through this collaboration, we will prioritize our development for enabling our customers to benefit from continuous advancements, as well as achieving a truly international reach with the support of Amplify”, Francesc Tarrés, Ugiat CEO.
The new product, focused on usability and scalability for modular growth, is set to debut at IBC 2024 in Amsterdam from September 13 to September 16. This partnership expects to revolutionize the Media & Entertainment industries by democratizing the AI technology to any television station or media company regardless of their size, budget and technical skills.
Ugiat Technologies is a pioneering firm spun off from the Universitat Politècnica de Catalunya – Barcelona Tech (UPC) in 2015, with participation from Telefonica-Movistar. Ugiat excels in digital image/audio processing, media analysis, computer vision, and language understanding, delivering solutions that enhance media navigation, contextual advertising, user accessibility, and content summarization.
Amplify Software specializes in advanced solutions for the Media & Entertainment industries, leveraging Cloud technologies, AI, and Big Data. We optimize traditional workflows from ingest to distribution, seamlessly integrating with modern demands for operational continuity and reliability. Amplify your tech, innovation, and expertise with us, embracing the tradition of media technology while conquering modern challenges and ensuring your business stays ahead of the curve.