Hello, Roberto Pascual!
A media and entertainment industry seasoned professional with over two decades of experience, Roberto brings a wealth of knowledge to Amplify. Having worked across manufacturers, television stations, production companies, and institutions, he is driven by a passion for tackling emerging challenges in the field. His expertise lies in streamlining operations through automated, efficient, and reliable workflows. Known for building strong client relationships and delivering high satisfaction through a strategic sales approach, his deep industry insights and consultancy skills will be a key asset in advancing Amplify’s goals.
“With Roberto onboard as CRO and Business #Amplifier, we are poised to accelerate our growth in AI-driven solutions. AI is revolutionizing how businesses operate, and under his leadership, we’ll help companies unlock new opportunities, driving both innovation and efficiency across industries. For those who haven’t had the chance to work with Roberto, you’re in for a real treat—his passion for efficiency and innovation is second to none. Roberto brings us closer to realizing our vision for the future, and I couldn’t be more excited to see where we go from here”, says Aarón López, Amplify CEO.
However, all these AI-based tools are of no use as long as the media companies can’t really afford the cost of their implementation and use. “Applying AI in media can be costly, but it doesn’t have to be. At Amplify, we’re committed to making AI technology more accessible and cost-effective for everyone. For this reason, we’ve developed and are still developing solutions that streamline processes, reduce overhead, and maximize efficiency. That’s definitely what we’ll be showcasing at IBC 2024. Just let me know if you’re interested in understading what we do differently. Let’s connect!”, says Roberto Pascual, Amplify CRO.
We’re proud to welcome Roberto as our new Business #Amplifier and are enthusiastic to see his contribution in terms of business growth! Get in touch with Roberto on Linkedin or via our contact form!