Barcelona, Spain – April 3, 2025 – Amplify, a leading company in AI-powered media technologies, and VSN, a global leader in media management and automation solutions, are proud to announce a partnership that brings Amplify’s artificial intelligence into VSNExplorer and the all-new ArenaPro—a next-generation digital asset management (DAM) system purpose-built for the high-speed world of sports and live content.
This collaboration marks a significant step in Amplify’s mission to make AI truly usable within media workflows. By integrating its Seiri engine and Media Understanding Platform (MUP) into both VSNExplorer and the newly launched ArenaPro, Amplify has been selected by VSN as a non-exclusive AI technology partner. This reinforces Amplify’s leadership in delivering AI-assisted content management for sports and live media environments.
The solution is designed to provide intelligent automation, enriched metadata, and real-time content understanding across a wide range of use cases — with a strong focus on sports and other fast-turnaround production settings.
Introducing ArenaPro: AI-Native, Sport-Ready
While VSNExplorer gains enhanced search and metadata capabilities through Seiri, ArenaPro takes the spotlight as a newly designed DAM system optimized for the unique demands of sports production—high volume, tight turnaround times, and the need for rapid content monetization across platforms.
“ArenaPro is the solution the industry has been waiting for—a cutting-edge DAM system that leverages AI to optimize the management of your digital assets, automating organization, tagging, and distribution of your multimedia content,” said Jesús Hernández, Head of Product at VSN. “And its sports-first design makes it the perfect match for the fast-paced world of live events and highlight-driven storytelling.”
Powered by Seiri: A New Standard in Media Intelligence
Amplify’s Seiri AI forms the intelligence layer behind this transformation, enabling both platforms to deliver:
- AI-Driven Metadata Enrichment – Metadata extraction and contextual understanding for faster content organization and repurposing.
- Advanced Semantic Search – Precision retrieval of assets through content-aware algorithms built for editorial and production speed.
- Automated Workflows for Sports – From ingesting match footage to auto-tagging goals, players, and moments, workflows are fully optimized through AI.
- Seamless Interoperability – API-first architecture ensures smooth integration between Seiri, ArenaPro, and VSNExplorer, enabling flexible deployments.
“With ArenaPro, we are addressing one of the most content-intensive verticals in media—sports,” said Roberto Pascual, CRO & Co-Founder at Amplify. “The combination of Amplify’s AI and VSN’s vision for a sports-ready DAM is setting the stage for a new era of intelligent media operations.”
NAB 2025: See It in Action
The partnership will be officially unveiled at NAB Show 2025 in Las Vegas, from April 5–9, where attendees can explore live demos of Seiri integrated into ArenaPro and VSNExplorer. Visitors will witness firsthand how these solutions help sports broadcasters, leagues, and production houses transform raw footage into ready-to-publish content in record time. Find VSN at booth W2973 or visit Amplify at the IABM Lounge (N259LMR) to learn how we’re reshaping the future of media and sports content management.
For more information about the partnership, please book a meeting with us at https://www.amplifysoft.io/en/events/ or email [email protected].
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About Amplify. Amplify is a leading AI technology company that specializes in developing advanced AI-driven solutions for various industries. With a focus on innovation and excellence, Amplify’s technologies help organizations enhance their operations, improve efficiency, and unlock new opportunities.
About VSN. VSN offers end-to-end media management solutions for broadcasters, content creators, and media companies worldwide. With decades of experience and a global footprint, VSN’s technologies help clients efficiently manage and monetize their content—from newsrooms to sports stadiums. Learn more at https://www.vsn-tv.com.
