Barcelona, Spain – March 24, 2025 – Amplify, an innovator in AI-driven media solutions, and TransMedia Dynamics (TMD), a leading provider of media asset management (MAM) solutions, are proud to announce a strategic partnership set to transform media content management. This collaboration integrates Amplify’s Seiri AI technology into TMD’s Mediaflex platform, introducing next-generation automation and enriched metadata capabilities for the media and entertainment industry.
For months, both companies have collaborated to integrate Seiri AI into Mediaflex at the API level, ensuring compatibility and laying the foundation for seamless interaction between the two platforms. This partnership is the result of a shared commitment to innovation, and Mediaflex users can fully leverage the power of AI-driven automation to revolutionize their media asset management.
Unleashing the Power of AI for Seamless Media Management
The integration will empower Mediaflex users to harness Seiri’s intelligent metadata extraction, refining content organization and discoverability, offering users:
- Automated Metadata Enrichment – AI-powered technology generates and enhances metadata, improving content organization, searchability, and accessibility.
- AI-Driven Precision Search – Advanced search algorithms deliver more accurate and relevant results, enabling faster content discovery.
- Optimized Workflows – Intelligent automation reduces manual effort, streamlines content processing, and lowers operational costs.
“This partnership marks a pivotal moment in AI-driven media asset management,” said Roberto Pascual, CRO & Co-Founder at Amplify. “By embedding Seiri’s automation capabilities into Mediaflex, we are transforming how media organizations manage their content—enhancing efficiency, reducing workload, and unlocking greater monetization potential.”
NAB 2025: A First Look at the Future of AI-Enhanced MAM
The Amplify-TMD partnership will debut at NAB 2025 in Las Vegas, from April 5 to April 9, where attendees can experience firsthand the seamless integration of AI within TMD’s Mediaflex platform. Live demonstrations will showcase how AI-powered metadata enrichment is setting a new standard in media asset management.
“We are excited to collaborate with Amplify and bring their state-of-the-art AI technology to our customers,” said Simon McDowell, CEO of TMD. “The ability to automatically generate, enrich, and categorize metadata within Mediaflex will provide unparalleled benefits to media companies looking to improve content discoverability and streamline operations.”
Media professionals attending NAB 2025 can explore this innovative solution at the TMD booth (SL5505) or visit the Amplify presence at the IABM Lounge (N259LMR), where experts from both companies will be available for live demonstrations and discussions on how we are shaping the future of media management.
For more information about the partnership, please book a meeting with us at https://www.amplifysoft.io/en/events/ or email [email protected].
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About Amplify. Amplify is a leading AI technology company that specializes in developing advanced AI-driven solutions for various industries. With a focus on innovation and excellence, Amplify’s technologies help organizations enhance their operations, improve efficiency, and unlock new opportunities.
About TMD. TransMedia Dynamics (TMD) is a leading provider of media asset management solutions, offering innovative tools for managing, distributing, and monetizing media content. With a global customer base and a commitment to excellence, TMD delivers cutting-edge solutions that empower media organizations to thrive in the digital age. To learn more visit https://tmd.tv/
